Strategic Business Planning Serving our clients since 1992 Knightsbridge Marketing Consulting Knightsbridge Marketing Consulting

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Planning Methodology

Knightsbridge uses the following process guideline for developing the business plan, working as a member of the client's planning team throughout the project. Knightsbridge is responsible for writing the business plan and for preparation of all budgets and pro forma statements.

Situational Analysis

The situational analysis involves working with the client's planning team to get a clear view of the company's current position with respect to such issues as marketing, production capacity and efficiencies, inventory turns, key ratios, human resources, finance and administration, etc. This will be based on a review  of company data, management and employee input, industry information, and existing primary and secondary data.

In short, Knightsbridge will work with the client to develop an accurate picture of the probable business environment in which the company is, and will be operating, based on the company's current business model.

SWOT - Identification of Strengths, Weaknesses, Opportunities and Threats

This portion of the planning process is an extension of the Situational Analysis, and involves the identification of the key strengths, weaknesses, opportunities and threats facing the client with respect to current and future operations. The process includes a through review of all pertinent areas of  company operations.

Major Factors

The major factors (also called the critical success factors) are the major SWOT factors that have been isolated as ones to deal with during the term of the strategic plan. Most often, major factors are of such magnitude, that successfully meeting the challenges they present can be essential to the long term success of the product. A list of the major factors to be dealt with during the term of the strategic plan will be developed, and objectives, strategies and action plans completed for each.


For each of the major factors selected, a separate objective will be established, and a strategy developed to achieve that objective. Key to this process is the accurate identification/definition of specific strategies which will effectively meet the challenges posed by each of the major factors, and which can be undertaken within the resource limitations of the company.

Action Plans

For each of the strategies to be executed, a detailed action plan will be developed identifying the steps that must be taken to effectively implement the strategy. Inherent in this step is the timetable for the implementation of the various aspects of the plan, along with the identification of the individuals/departments responsible for implementation and the identification of the budget required.

Included in the Action Plans section will be a master implementation schedule outlining all major plan elements and their commencement and completion dates.

Budget Estimates

Based on the objectives, strategies and action plans, budget estimates will be developed for the cost of implementing the various components of the plan.

Financial Modeling and Pro Forma Statements

Knightsbridge will work with the client to develop both a sales forecast for the company and a financial model to review various "what-if" scenarios. In addition, sales forecasts and operating expenses will be rolled into a twelve month operating budget for year one, and annual operating budgets for years two through five. A top-line break-even analysis is undertaken as part of this process.

The pro forma statements will include five year balance sheets, income statements, cash flow statements as well as the supporting schedules and assumptions (e.g. schedules of capital assets, long term debt, amortization, cost of sales, human resources, production capacity, etc.)

Key Indicator Reports

Knightsbridge will work with the client to develop a key indicator report system which will track management-defined key indicators (e.g. sales, cost of goods, inventory turns, margins,overheads, cash flow, etc.).

The key indicator reports are used to track actual performance against plan by month and year to date. This process will enable management to identify major variances from plan, and take corrective action to ensure that the objectives set out in the strategic plan are achieved.

Strategic Business Plans - The Knightsbridge Approach

Thanks for visiting our site. If you're here, you're likely seeking help in preparing a strategic business plan to guide your company over the next five years, or perhaps to attract additional financing. Whatever the reason, we'd be happy to help you.

The following is an outline of our approach to helping our clients meet their marketing challenges. Please also visit our Testimonials page to read first hand what our clients have had to say about their experience with Knightsbridge.

If you'd like more information, or would like to discuss your particular business challenges, please contact us at, or by calling 902-456-7929.

Strategic business planning questions? We can help!

Like the missing piece of a jigsaw puzzle, Knightsbridge works along side you as a member of your management team, joining the planning team to bring process and format to the strategic planning process.

The Knightsbridge consultant will lead you through a proven process, challenging assumptions, identifying the issues critical to success, developing strategies to address the challenges ahead, re-defining your business model where required, establishing measurable objectives, and providing management tools to track and manage progress against those objectives.

At the end of the process you'll have a five year strategic business plan, complete with operating budgets, pro-forma statements, and detailed action plans. Knightsbridge will undertake the complete plan documentation and development of all financial statements.

Business Plan Format Overview

The planning team will utilize a business plan format, which, subject to client  input, will at a minimum include the following elements:

Executive Summary

An overview of the client's operations, the proposed business model, management team, products and facilities, financial position, capital requirements and marketing highlights

Company History

Details of the client's history pertaining to operations and structure

Facilities and Product

Details of existing production facilities and product line, past research and development activities, and the expansion necessary to facilitate future growth

Project Description

A description of the long term vision for the plan which will include overall investment, risks, and benefits perspectives

Marketing Plan

Details of existing and planned target markets, a competitive analysis, and an outline of the client's marketing strategy


Details of the management team, responsibilities and duties, experience and overall fit for success

Human Resources

Details of the human resource requirements with respect to numbers of personnel, skill set requirements, benefit packages and corporate polices


Details of the many administration functions such as purchasing, inventory control. compliance issues, payroll, etc.


Details of property, building, and equipment; new required equipment, buildings, and working capital; size, capacity and utilization of existing and proposed operation; sources and availability of required equipment; licenses, permits, and environmental approvals to be obtained


Current and historical financial results, projections, and proposed financing for the project to be undertaken. Projections will include income statement, statement of cash flows, and a balance sheet (monthly for first year, annually for years two through five). Included in this section will be a detailed breakeven analysis and a sensitivity analysis reviewing the impact of missed revenue objectives.

Progress Tracking and Management

Details of how management will track the company's progress towards its objective using key indicator reports, to identify significant variances from plan, to enable management to take corrective action.